Ranking better than #1 in SERP has been around for a long time in SEO services industry, but we have only seen its effectiveness in the offline world. The truth is that it is equally effective in online and search engine marketing. So, before it’s too late, the art of writing a catchy press release is needed to be learnt by all search engine specialist.
Press Release! What is it?
Well, it’s like eye catching news in a newspaper. It may be an event, an announcement or any other new worthy topic. Just think of something that you think will interest people and post an article on it.
How to write a press release in the correct format?
You may have a interest point which you believe will attract people, but if the format is not interesting, the press will prefer to disregard it. So, if you have determined to try on writing PR, you should write it in a correct format. The following is a sample which you may follow to structure your press release.
The Headline is Short (Not More Than 170 Characters) and Is in Title Case
In order to capture the peoples attention making the importantest message in first twenty five words or less in the first a few sentence so that it stands on its own.
The paragraphs should not be more than two to three lines. Five W’s and one H (who, what, when, where, why and how) questions should be taken care of in the first couple of paragraphs. The rest of the press release rotates around the lead sentence and may include expert quotes.
You may consider that the last a few sentence should have news not important but it is used to outline the key points.
Now let go over some tips which you should insist while posting a press release:
Always provide newsworthy news: Don’t write your press release as an advertisement. Use it to provide media with valuable data about your company.
Always start strong: Your headline should be strong and the rest of the press release should explain in detail about your headline.
Don’t deceive, always give people with facts: Wait until you discover interesting news to share but don’t fluff for the reason of just writing a press release.
Pick an angle: While writing press releases always support you facts by providing reference to famous, popular events and issues.
Don’t use negative, voice: I don’t think it should have explaining. Always use active voice verbs. It increase the opportunities of your PR to be read.
Economics of words: Make each word of your press release count. If a news can be told in fewer sentences, then just do it, please don’t make it longer then it is needed.
Avoid the hype: Don’t use exclamation point (!). If you can’t ignore it, only use one.
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