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Wednesday, January 28, 2009

The Popularity Of Sky Television

Sky Television offers a multitude of services to millions of subscribers both in UK and in the world: they have it all from cultural events and entertainment shows, movies and interactive opportunities, to news, sports and great documentaries at a high video and sound quality. Rupert Murdoch founded the four channels of Sky Television in 1989, but the company merged with its competitor British Satellite Broadcasting in 1990 and it became British Sky Broadcasting. Even after the merge, the company was still in serious financial trouble with millions of pounds being lost every week. A serious change in the management and the creation of a subscriber base allowed for the gradual recovery of the losses and even the making of profit in the following years. The new Sky Television became a success.

Sky Television is the largest subscription-based TV service provider in the UK that broadcasts for around ten million of British and Irish homes. Sky Television is spread all over the UK, and although most of the services are concentrated in Livingstone and Dunfermline, Scotland, the headquarters remain in London and the uplink for the satellite at Southampton. Changes came over the years with modifications not only of the departments but of the packages offered to the consumers too.

Access to the channels provided by Sky Television is achieved by means of the Sky digibox that could have a personal video recorder built in. If you choose the complex set, then it would be like having your own TV channel to enjoy freely. It was with the introduction of the interactive TV services that Sky Television gained even more popularity, thus viewers could even choose what cameras to watch through during sports events for instance. Besides the subscription-based services, Sky Television also broadcasts around 160 free to access radio and TV channels via satellite.

The For standard packages, a Sky Television subscriber has to pay somewhere between £16 and £21 per month without the premium option. The variation results from the programming and combinations that the users select. Superior options cover Sky World, Sky Movies and Sky Sports, but such a Sky Television package costs £45. As for the technical requirements, they are basic: the satellite system should point in a certain direction but it is for the installation team to take care of, and the system should include a Sky box with an active viewing card. For the payment terms, you simply need to have a credit card, preferably Eurocard, Visa or Mastercard.

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