Power Words in Copywriting

Writing good Headlines is very important which can make a world of difference in making sales. Just like newpaper headlines, advertising headlines need to grab the attention of the readers and desire to read the rest of the copy.

Here are some tips on what words to use in order to be able to write an attention grabbing headlines.

The two most valuable words you can ever use in the headline are "free" and "new." You may not always use "free," but you can use "new".

Other phrases that work wonders are: "how to," "now," "announcing," "introducing," "its here," "just arrived," "an important announcement," "improvement," "amazing," "sensation," "remarkable", "revolutionary," "startling," "miracle or miraculous," "magic," "offer," "quick," "easy," "simple," "powerful," "wanted," "challenge," "advise to," "the truth about," "compare," "bargain," "hurry," and... "final chance."

Do not turn up your nose at these clichés, they may seem shop worn but they work!

Always incorporate your selling promise into your headline. And make that promise as specific and desirable and advantageous to the prospect as you possibly can. This requires longer or detailed news, educational and information worthy statements. Research shows that most negative headlines don't work unless you use negativity to underscore any undesirable results the prospect can expect to eliminate or avoid.

People are looking to gain more advantage, result, benefit, happiness or value, from their lives ... from their actions ... from their jobs or their businesses and definitely from their relationships. And they want to avoid continual pain, dissatisfaction, frustration, mediocrity, and unpleasantness from their lives.

Avoid blind headlines, the kind which mean nothing unless you read or listen to the whole proposition: because-if you don't gain your prospect's attention and desire immediately with your headline, that prospect won't listen, read or pay attention to the rest of what you, your ad, letter, or sales message says.

You can Download a Free copy of "100 Greatest Headlines Ever Writen" at Jay Abraham Seminar at www.JayAbrahamSystem.com to get an idea on how to write attention grabbing headlines. You may use the headlines, change some words and use them in your own sales copy.

Learn more about Jay Abraham the super consultant that charges $5000 an hour whom consulted the famous Anthony Robbins at website Jay | Abraham and his super income building home study system.