5 Tips for Article Marketing

Article marketing (sometimes referred to as bum marketing) is a well known method of attracting traffic to your web site. With a popular topic, and a bit of knowledge, you can succeed in directing more traffic to your website. Here are 5 tips to help you out.

Tip 1 - Have a Relevant and Timely Topic

Make sure that whatever you are writing about is relevant and timely. That way more people will be willing to read it, and are more likely to click on the links within the article. One idea would be to pick a broader topic and then get News Alerts on that topic. These will let you know what is newsworthy. Google is one possible source for these News Alerts.

Tip 2 - Post Multiple Articles

Some writers post one article and that's it. This normally does not work. Visit Ezine Articles and look at their list of top authors. Not only do they create hundreds of articles. Some create thousands. For now, aim at creating a few, and then go forward from there.

Tip 3 - Make Your Articles Viral

The basic way to do this is to publish your article in places that will allow others to make copies on their own sites. Some website owners will go to an article directory like Ezine Articles (short form EZA), or even smaller ones like the Come and Read Article Directory and copy articles for use in their newsletters, or on their websites. An advantage that the smaller directories have is they usually allow more generous download limits than EZA. Where EZA might limit publishers to 25 articles per year, the smaller ones like Come and Read have no limits. In all cases, the publishers are expected to include the original author's links.

Tip 4 - Short and Simple

Each article you write must be short and simple. You want it short so that it will not bore the reader. The suggestion is 300-450 words, although some publishers require larger sizes. You want it simple so that the reader will be able to understand the message you are trying to convey.

Tip 5 - Publish on Your Own Site Too

One common suggestion is that for every 5 articles that you publish in article directories, you should have 10-15 articles on your website. Make sure all 15-20 articles are unique.

Bonus Tip 6 - Just Do It

By following these article marketing tips, it won’t be long before your site starts getting a growing number of visitors.